The Better Choice Lenders · 2025

Lending Analytics
& Growth

Turning complicated portfolio data into usable lending analysis.

The work

I built a 15,000-formula platform that turned portfolio data into usable lending analysis, then connected that work to SEO, outreach, and CRM follow-through.

The aim

The goal was not another dashboard. It was a clearer way to understand risk and growth opportunities, then act on them.

Back to selected work

Automatic demonstration

A lending decision, step by step.

Underwriting waterfall
Runs automatically
Applicant

Illustrative pipeline, not a real credit decision.